Supermarket unit price calculator for the UK

Compare price per 100 g, per kg or per litre. Work out whether a 3 for 2 or a bigger pack is better value, then check cost per calorie or protein.

Good to know

Prices already include VAT

Shelf prices in the UK include any VAT, so there is nothing to add. Most basic foods are zero-rated anyway.

Multibuy and loyalty prices

Use Buy 2 get 1 free for 3 for 2 deals. For loyalty-card prices, enter the card price as the price.

Pints and UK fluid ounces

A UK pint is 568 ml and a UK fluid ounce is 28.4 ml. These differ from US measures, and UnitBasket uses the UK ones here.